It is the 21st and there has been several advocacy concerning body image so one would expect that a platform like Instagram would treat the issue of fat shaming very seriously.
It appears they are now after “Confident” singer, Demi Lovato launched a ‘nuclear blast’ at them for approving and sharing an inappropriate ad which unwittingly fat-shamed women.
Lovato blasted the social media platform in a series of posts for letting the sponsored ad for a mobile game, “Game of Sultan” appear on her feed.
Lovato made it clear that she is not here for the game ad that sees a character on the left labelled as “obese” and the one on the right dubbed “pretty”.
Lovato who has been very open about her body image and food shaming herself issues in one of her posts made it clear she doesn’t want to see the ad writing, “Keep this bulls*** off mine and other’s feeds who could be easily effected by this disgusting advertisement.”
Instagram has since apologised for the disgusting ad and also removed the ad. A rep for the platform told TMZ.
“We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”
It should be noted that Instagram reviews millions of ads each week and sometimes mistakes are made so it can only be assumed that’s what happened here as the ad violates IG company policy and it was taken down.