If one had any reserves about taking their business online, the pandemic has brought about a mini-revolution; the moving of everything online. A business that is not online risks dying. Before the coronavirus, businesses were beginning to notice a shift in the online shopping culture of consumers. And after the coronavirus, consumers have totally shifted to online shopping.
If you’re thinking of starting your own restaurant or food business, consider seriously about having it online. Physical space is not advised for reasons including:
- The lockdowns due to the pandemic.
- The shifting shopping culture of consumers.
- And the finance that goes into renting and setting up this space.
And if you truly need a physical space, having a strong digital presence is strongly advised. We’ve broken down steps to follow for a seamless online food business.
Every business requires capital. Because it’s online, it might be relatively cheaper to set up. But do not leave anything to chance. Have a detailed list of what you need and when.
Brand Name and Logo
Have a name that represents you and the type of foods you want to make. Also, have a logo that is simple and identifiable.
Business Name Registration
To avoid problems in the future, have your business name registered with the corporate affairs. This will save you from future government sanctions.
Depending on what you want to do; you may need approval from certain bodies. Research what your license you may need.
Location and Materials
Even with an online business, you will need a location to cook. You’ll need cooking utensils. Whatever you buy here would be entered into the capital.
Now that we have the basics out of the way, let us proceed:
Define Your Niche
What kind of food do you want to cook? Are there any specialties? Define exactly the foods or categories of foods you want to focus on.
Set up your team. How many cooks? Delivery drivers? Assistants? Do you want to start alone at first? Figure it out.
Are you using a social media page? Will you build a website? Perhaps an app?
How do you want to deliver your products? Will you set-up your own delivery system or will you outsource? Your finance and level of growth will determine which will be better.
Finally, Promote your business as much as possible. Marketing is key. Use various means: word of mouth, social media ads, etc.
Always improve on your systems. The food, delivery means, customer service, etc. All these counts in the long run