Copywriters weave words to present your business to the world and engage with your audience. A good copywriter is one who is skilled at drawing your reader’s attention to the message of your brand by carefully selecting words that best represents your values. He/she can, through words, make your vision a reality. When a copywriter is good, his/her writing will appear effortless even though the process of developing seamless content may be anything but effortless.
However, the writing industry is quite a tricky one. Spotting a good writer based on their portfolio or resume may be difficult. A writer may be great at writing about fashion but not so good when it comes to writing about technology. So when searching for a copywriter, aim to only hire a copywriter with the following qualities:
No matter how great a copywriter is, if he/she is unable to meet up with your deadlines, they are no good. Before hiring a copywriter, ask him/her their time management process—what are the steps they take to ensure that they finish work on time?
Uses Clear And Concise Words
A good copywriter avoids using ambiguous words, flowery words, vague wording, and wordy phrases. He/she conveys the message of your brand in a direct, clear and concise manner. Readers become skeptical about the worthiness of your brand if the copywriting is filled with hyperbolic or flowery sentences.
A copywriter is good if he/she is aware of the modern trends in copywriting. They are highly knowledgeable about content promotion processes like SEO, google keyword planner and so on.
They Ask The Right Questions
After listening to you explain your business goals and the kind of copies you are interested in, a good copywriter will ask you some necessary questions like who your audience are, how you want the content to sound like, whether you want an informal or technical approach and so on. Asking you these questions proves that the copywriter is interested in doing a job that you will be satisfied with.
Easily Adopts Your Voice
A good copywriter will know how to write in the tone of voice that you’d use if you were to write the copy yourself. Every web copy has a voice: gentle, caring, alarming, informative, professional and so on. The voice the articles on your website are written in usually reflects your brand. So if there’s a particular style you want to uphold, you should let the copywriter know. Better still, get samples of articles written in your preferred voice and send to the writer. Then ask him/her to write a sample article for you using that structure. If they get it right, then your search for a good copywriter is over.
Go ahead and hire!