In the world of Instagram, big following has always proved big business. But having the following is not just enough, for anyone could buy followers. The key is how much influence do you have over your followers. Do they stay glued to your every move? Do they eat what you eat? And buy clothes where you tell them to?
Although, Paris Hilton invented the “famous for being famous” celebrity superstardom, Kim Kardashian brought it into our living rooms with a reality show that documented every living, breathing hour. Kim became one of the few celebrities that amassed millions of followers online and, with it, came endorsements and multiple business.
For most, Instagram is fun, and for a few, Instagram is big business. How much do these stars really charge for an Instagram post?
Kim Kardashian: the ultimate queen of social media has over 163 million followers, $350 million net worth, and charges over a million dollars for a post.
Candice Swanepoel: Candice Swanepoel is one of the world’s highest paid models today. The star has graced every runway from Versace to Etro. She is one of the Victoria’s Secret contract girls called Angels. Candice has amassed over fourteen million followers on Instagram. It is reported that she charges about $45, 000 per post and boasts of a $25million net worth.
Chiara Ferragni: Chiara Ferragni was one of the people who invented fashion blogging as a fulltime job. She launched The Blonde Salad, a website where she documented her outfits and it soon became a global business. Eighteen million followers later, multiple businesses, and endorsements, Ferragni was named the most influential influencer by Forbes Magazine, a title she still holds till today. It is reported that she charges about $55, 000 per post.
Emily Ratajkowski: Emily Ratajkowski became famous after appearing in the Blurred Lines music video by Robin Thicke, T.I, and Pharrell. Since then, she has become a Vogue staple and having a clothing line, movie career, and over 25 million followers. She is reported to have a $6 million net worth and charges over $80, 000 per post.
Kylie Jenner: Kylie became the most followed Kardashian/Jenner this year dethroning Kim. She was named the youngest self-made billionaire by Forbes magazine. She has a skincare line, a beauty brand, a $1 billion net worth, and charges over a million dollars per post.
Bella Hadid: One half of the Hadid model duo sisters. Bella Hadid broke into the modelling industry a few years after her sister, Gigi. She soon became the face of top brands including Dior, Versace, and Michael Kors. Bella has over 29 million followers and is reported to charge about $85, 000per post.
David Beckham: Beckham is a football champ who has broken into the world of fashion and celebrity. He has been named the sexiest man in the world severally. Beckham has over 60 million followers, $450 million net worth, and charges more than $350, 000 per post.
Huda Kattan: Huda Kattan became the ultimate beauty influencer after she launched Huda Beauty. She has amassed over 42 million followers, a networth of $560 million, and charges $91, 000 per post.
Floyd Mayweather: The boxing champion, who has a net worth of $505 million and 23 million followers is reported to charge about $124, 000 per post.